Magnetic induction in a
pi
bond
(viewed from the end). In the presence of
B0
the
pi
electrons circulate, creating a magnetic field (shown in
red).
Where
the
vinyl
protons
are the lines of the induced magnetic field are parallel
B0,
so
the magnetic field strength experienced by the
vinyl
protons
is
B0
plus the induced field. Compared to the case without the induced
field,
these
vinyl
protons
are
deshielded.